Serious Stuff

Thoughts, Ideas, Understanding.

Marketing

If I Were In Charge Of Marketing Kenya…

2560 1702 Oliver Kagwe

Although it may not seem like it now, Kenya has everything it needs to have a strong, stable economy. Specifically, I think we have what it takes to increase our literacy levels, improve and make…

Why are our farmers poor?

Why Are Most Farmers Poor?

2560 1704 Oliver Kagwe

Malindi, Kenya.  No one can imagine how triggered I felt when I walked into a fruitmart in Malindi only to find that half of the produce there was either from South Africa, Egypt or Turkey.…

The more the options, the better the decision

The More The Options, The Better The Decision

1920 1024 Oliver Kagwe

Nope, not quite so. It turns out that the more options you have the more negative emotion you experience. Brands are especially notorious in this regard. It is far more likely for a brand to…

Ka mua, Ka muri - walking backwards into the future.

Ka mua, ka muri – walking backwards into the future

1707 2560 Oliver Kagwe

This is a proverb by the Māori people of New Zealand (other sources attribute them to ancient Mesopotamia). It means walking backwards into the future. Take a moment to think about this incredibly cool idea!…

Youth

#KwaniYouthNiNani – Misrepresentation of Youths in Government.

2560 1707 Oliver Kagwe

There is a peculiar observation that I have made and I wish to share it with you. If you take a quick look at the composition of our government, you will notice more men than…